Tag Archives: graphic design

Ocean view.

20 Nov

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Dear Disappointment,

You’re heavy. You hang around longer than you should, and selfishly fill the space, becoming all-consuming. You make it difficult to see the light, the forest, the brighter perspective and frankly, I’m over you.

Thanks, (but no thanks) Luella

I’ve been writing this post for a while now. I blame the above mentioned culprit who stole my creative juice with its heady presence. On the other hand, maybe it’s good time has lapsed, and this post has changed its tone 10 times over. No one needs or benefits from reading a vitriolic tangent or a sad pity filled note to self. So here we are.

For the last year and change, I’ve been working at a job I really loved. I haven’t felt that way since my Casch/Groa days back in my 20’s. So it felt good, and I was professionally really happy. Although there was a long commute, which in turn created an extremely hectic life schedule for drop-offs/pickups and being a Mom – I was representing a team/brand I truly believed in. Something I could tack on as an extension of myself, and really dig deep and produce creative that landed. If I work, and am away from my girls, it has to be worth it. This was a good balance for me. FINALLY. Well… recently my desk got moved to NYC, and took a little bit of my confidence with it. (Insert a variety of applicable emoticons here)

Sooo…. I’ve been interviewing and researching what is out there, all the while battling the rejection blues. I know it wasn’t personal. It was logistics, but I still blame myself based on the mantra I will teach my girls when they’re old enough to understand. ‘Be so great at your task, you’re indispensable’. A staunch believer in merit based eventualities, how do you get over it when you couldn’t have prevented it? The older I get, the more I realize you can do everything right, and sometimes that isn’t good enough to steer clear of choppy waters. This experience hurt more than I expected it to. On the other hand, it’s a growth opportunity. The only way through, is… through.

Interviewing is interesting. It’s kind of like online dating. You go through a couple of rounds of interviews only to find out you’ve been bested by a different candidate, and the company just isn’t into you anymore. All of the sudden you’re dealing with another no that wears away at the hanging shred of confidence you were desperately holding on to. What if I keep ending up where I started at good ol’ square one? How do I feel good enough in the areas of my life that truly matter? How do I fight the urge to retract and wallow? Lots of questions, not a lot of answers.

UNLESS…. you have a *Ralph (see definition below) in your corner, whose reassurances early on, eventually turned to a simply put, short speech that got my ball rolling again. You have two choices. You can either set yourself up in a situation where you look out the window and see barbed wire and trash, or you can put yourself in a position to see the ocean. Take action. Be relentless in the pursuit of your goal. Ask for help. (Just say NO to shame spirals.) 😉

HELLOLuella

So I did. After 7 years of sitting on Luella says, I built it out. I’m entering the freelance race. I am dipping my foot in the proverbial creative pond. It’s an online creative collective filled with my graphic design work and copywriting, it’s also (potentially) the start of a creative firm obsessed with visual storytelling and the social space. It might be nothing, it could be my new gig. Welcome to the world www.luellasays.com. If you know of anyone looking for social guidance, we’re (Laura/Luella) here.

*male species, handsome, good advice giver, tough love disher

 

 

 

 

 

 

What’s Up Doc?

4 Jan

I am getting back to reality after a two-week holiday stint spent relaxing with my husband, watching movies, eating and drinking with friends and sleeping longer than usual.

I am sure you all indulged in your own version of that as well. To that, I say cheers and well done!Well good morning 2011, now it is time to get back into the swing of things and start anew. Whatever that means, right?

I realize I have been straying away from fashion posts but I go with what I feel and lately I have been digging a bit deeper and looking outside of the “what to wear” scope. (Hope you don’t mind) I promise there is more fashion on the horizon.Anyway, as with most things in my life, I lean toward the uncontrived and what is more organic and real than documentaries? They evoke real emotions and shed light on people, places and events that otherwise would remain unknown.

I consider myself a connoisseur of the arts in general, (if you haven’t already picked up on that) and think these should land in your “What to Watch” queue for the cold and sometimes listless month of January.

Luella says…Document Everything.

Exit Through the Gift Shop

“This is the inside story of Street Art – a brutal and revealing account of what happens when fame, money and vandalism collide. Exit Through the Gift Shop follows an eccentric shop-keeper turned amateur film-maker as he attempts to capture many of the world’s most infamous vandals on camera, only to have a British stencil artist named Banksy turn the camcorder back on its owner with wildly unexpected results.”


Surfwise

According to the NEW YORK TIMES, “There are many different ways to drop off the grid, but few dropped off with such style and urgency as Dorian Paskowitz, the paterfamilias of what is lovingly and at times enviably described as the first family of surfing. It was an intensity in part born of his passionately felt engagement with history as a Jew, which took him from Stanford Medical School in the 1940s to button-down respectability in the 1950s and, thereafter, on the road and into the blue yonder with a devoted wife, nine children, a succession of battered campers and the surfboards that were by turns the family’s cradles, playpens, lifelines and shields.”

 

Funky Monks

One reviewer writes, “this independent production in living black & white was shot of the Red Hot Chili Peppers as they became “Funky Monks” with producer extraordinaire Rick Rubin and retreated to a virtual monastery of an empty house in the hills above L.A. to record their greatest musical achievement ever, 1991’s “Blood Sugar Sex Magik”.

The personality of L.A. is every bit as much the star of this film as is the personalities of the Chili Peppers themselves. The feel of the town is everywhere, from the record offices where the executives explain the concept behind the recording taking place in the fashion it did to the locations where Anthony is interviewed regarding the lyrics of “Under The Bridge” to the wrap party that is held at the house once the recording has been completed…the soul of Los Angeles (such as it is) and the symbiotic association it has with the band are factors that set this filmed “making of” documentary a step above all the others; there is much more than four guys in a studio and a producer in a booth…it is an encapsulation of a city and its most identifiable band, frozen in time forever.”


Helvetica

Gary Huswit says, “Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.”


So watch the above documentaries and let me know what you think. We found them profound in their own subjects.

There is also something very appealing to have the opportunity to see things for myself, a peek behind the curtain if you will. What would your life’s documentary be about?

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