Tag Archives: CAREER

Ocean view.

20 Nov

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Dear Disappointment,

You’re heavy. You hang around longer than you should, and selfishly fill the space, becoming all-consuming. You make it difficult to see the light, the forest, the brighter perspective and frankly, I’m over you.

Thanks, (but no thanks) Luella

I’ve been writing this post for a while now. I blame the above mentioned culprit who stole my creative juice with its heady presence. On the other hand, maybe it’s good time has lapsed, and this post has changed its tone 10 times over. No one needs or benefits from reading a vitriolic tangent or a sad pity filled note to self. So here we are.

For the last year and change, I’ve been working at a job I really loved. I haven’t felt that way since my Casch/Groa days back in my 20’s. So it felt good, and I was professionally really happy. Although there was a long commute, which in turn created an extremely hectic life schedule for drop-offs/pickups and being a Mom – I was representing a team/brand I truly believed in. Something I could tack on as an extension of myself, and really dig deep and produce creative that landed. If I work, and am away from my girls, it has to be worth it. This was a good balance for me. FINALLY. Well… recently my desk got moved to NYC, and took a little bit of my confidence with it. (Insert a variety of applicable emoticons here)

Sooo…. I’ve been interviewing and researching what is out there, all the while battling the rejection blues. I know it wasn’t personal. It was logistics, but I still blame myself based on the mantra I will teach my girls when they’re old enough to understand. ‘Be so great at your task, you’re indispensable’. A staunch believer in merit based eventualities, how do you get over it when you couldn’t have prevented it? The older I get, the more I realize you can do everything right, and sometimes that isn’t good enough to steer clear of choppy waters. This experience hurt more than I expected it to. On the other hand, it’s a growth opportunity. The only way through, is… through.

Interviewing is interesting. It’s kind of like online dating. You go through a couple of rounds of interviews only to find out you’ve been bested by a different candidate, and the company just isn’t into you anymore. All of the sudden you’re dealing with another no that wears away at the hanging shred of confidence you were desperately holding on to. What if I keep ending up where I started at good ol’ square one? How do I feel good enough in the areas of my life that truly matter? How do I fight the urge to retract and wallow? Lots of questions, not a lot of answers.

UNLESS…. you have a *Ralph (see definition below) in your corner, whose reassurances early on, eventually turned to a simply put, short speech that got my ball rolling again. You have two choices. You can either set yourself up in a situation where you look out the window and see barbed wire and trash, or you can put yourself in a position to see the ocean. Take action. Be relentless in the pursuit of your goal. Ask for help. (Just say NO to shame spirals.) 😉

HELLOLuella

So I did. After 7 years of sitting on Luella says, I built it out. I’m entering the freelance race. I am dipping my foot in the proverbial creative pond. It’s an online creative collective filled with my graphic design work and copywriting, it’s also (potentially) the start of a creative firm obsessed with visual storytelling and the social space. It might be nothing, it could be my new gig. Welcome to the world www.luellasays.com. If you know of anyone looking for social guidance, we’re (Laura/Luella) here.

*male species, handsome, good advice giver, tough love disher

 

 

 

 

 

 

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Clean Your Slate.

31 Dec

So I write this blog feeling all over the place. For me, 2010 literally personified the beginning of Charles Dicken’s epic novel, A Tale of Two Cities.

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way–“On one hand, I finally got to marry my dream man after 4 years of living with and loving him. Our wedding was a perfect party and I had the best time. I am a Willison now and I feel ready to start the new chapter in my life of family, babies and selflessness.On the other hand, I left my dream job of 8 years with a disappointed heart and fractured loyalty and spent the last couple of months searching for professional meaning. At 31, I felt average and as much as I told myself better things were to come, I couldn’t quite absorb and believe it.One doesn’t want to think their job defines them but when you find yourself idle you realize in some respects it did. Having had time to reflect on where I was, who I had become and what I had to offer was humbling and difficult.

Again like Dickens wrote though, it was necessary and inspiring. When a forest burns down to the ground, new life springs forth. Ideas, creativity, dedication, passion and growth are now ignited and re-aligned. Change is good even though change is hard.As the clock hits midnight, I will not only be starting a new year but also a new job and feel blessed to have the opportunity.

For those of you who may find yourself in a similar situation remember your “double rainbow” (sorry had to) is coming but you have to fight for it. Persistence is your final answer.

Luella says…New Year, New You.

Below are some inspiring words and songs for new beginnings that inspired me during my difficult moments.

There is no place to go but up. Keep on trying and always, always, always believe in yourself.

F***IN PERFECT by Pink

“For last year’s words belong to last year’s language

And next year’s words await another voice.

And to make an end is to make a beginning.”– T.S. Eliot

RADIOACTIVE by Kings of Leon

Entrance

By Rainer Maria Rilke (translated by Dana Gioia)

Whoever you are, step out of doors tonight,

out of the room that lets you feel secure.

Infinity is open to your sight. Whoever you are.

With eyes that have forgotten how to see from viewing things already too well-known,

lift up into the dark a huge, black tree and put it in the heavens: tall, alone.

And you have made the world and all you see. It ripens like the words still in your mouth.

And when at last you comprehend its truth, then close your eyes and gently set it free.

JAR OF HEARTS by Christina Perri

A New Start

by Bernard Shaw

I have wiped the slate clean,
No more reminders from the past.
Memories of what I have been,
Have vanished at long last.

I look forward to my future new,
Where all is territory strange.
Soon I will be among the few,
That plans their life at long range.

I see my life laid out at my feet,
New friends shall rally at my call.
They will be the first I will greet,
At this my welcoming ball.

Soon all memories will depart,
Of a past left well behind.
I will get off to a new start,
With the best of mankind.

Eminem I’M GOING THROUGH CHANGES


New Beginning

By Tracy Chapman

The whole world’s broke and it ain’t worth fixing
It’s time to start all over, make a new beginning
There’s too much pain, too much suffering
Let’s resolve to start all over make a new beginning

Now don’t get me wrong I love life and living
But when you wake up and look around at everything that’s going down
All wrong
You see we need to change it now, this world with too few happy endings
We can resolve to start all over make a new beginning

The world is broken into fragments and pieces
That once were joined together in a unified whole
But now too many stand alone There’s too much separation
We can resolve to come together in the new beginning

We can break the cycle – We can break the chain
We can start all over – In the new beginning
We can learn, we can teach
We can share the myths the dream the prayer
The notion that we can do better
Change our lives and paths
Create a new world

The whole world’s broke and it ain’t worth fixing
It’s time to start all over, make a new beginning
There’s too much fighting, too little understanding
It’s time to stop and start all over
Make a new beginning

We need to make new symbols
Make new signs
Make a new language
With these we’ll define the world

Teeth by Lady Gaga

I think this cover of The Climb is stunning. I realize my street cred meter just broke but the words are pertinent and when I was running and feeling ugh it made me want to keep going and prove the world wrong.

THE CLIMB by Kelly Clarkson with Jill and Kate (her backup singers).


This blog has been a huge salvation for me during my recent transition period. I loved every minute of creating blog posts and intend to keep on posting in the same manner as always.

After all and  in appropriate fashion, this is just the beginning of Luella says.

Happy New Year!!!!!!!!!!!!!

An Introduction.

9 Sep

 

Welcome to Luella says. I have been meaning to get this up and running forever now but just couldn’t find the time. Ok, in truth I just got married and was my own wedding planner. Needless to say I was a bit busy. Anyway, it is a personal perspective on life and fashion. In order for that to make sense to those of you who don’t know me, read the introduction below and become acquainted. Everyone is an expert on their own life, I have been fortunate, through my professional career, to become an expert on fashion as well.

My mother always told me, “life is a series of choices” and so I followed that mantra and still do. When I graduated from college in 2001, I was a bit lost. Up until that point there was an unspoken formula to follow. Go to school, go to college, graduate and get a job. What no one tells you though, is just how difficult it is to find a job you are happy with and qualified for at the same time.  I had done well in college but the marketplace for new graduates in 2001 was terrible. I moved back home to Wisconsin from Arizona and needed guidance. What next? I was lucky to have a Mom who I considered a good barometer on life. She told me to make a wish list of my dream jobs and to think big. Life is about taking risks and I decided I was going to follow my heart. I went to task on my list, laughing a bit along the way figuring none of these organizations were even going to glance at my limited resume. Well I was wrong. Marie Claire magazine offered me a post-graduate internship to work underneath the Fashion Merchandising Editor in the sample closet. In actuality, I had to pay $600 for graduate credits to be able to work there for free. Somehow that didn’t seem right, but it was the push that got me to move to New York City and officially begin my foray into fashion.

I had never been to New York but it was on my “life list” and so like a scene out of Felicity, I flew there, took a taxi and when dropped off at the curb looked up and realized this is my life now, put your head down and make something of yourself. Everyone and I mean EVERYONE has to put their time in. I worked at Marie Claire for five months, even though originally I was supposed to work for three. I kept thinking I would weasel myself into the ranks here eventually. The issue was this job was for college credit which I didn’t need and didn’t pay a salary or offer benefits of any kind. (Sidebar…I did get to go the Christmas party at Tavern on the Green though which was an amazing experience.) Anyway, I was working 60 hours a week, LOVING my job and exposure to everything fashion but struggling to stay afloat monetarily in Manhattan. I was 22, young, passionate and desperate for a salaried job. Finally through a reference from the Accessories Editor at Marie Claire,  I got a job at Rafe New York as the Assistant to the Vice President and Sales and Marketing Director. I loved both of these jobs so much. I was exposed to everything imaginable because in essence that is New York living. After a year I decided I was not a New Yorker. I moved to Los Angeles, another destination on my “life list”. I was Coast surfing and landed in Beverly Hills on Almont Drive with my childhood best friend, Kelly.

LA was much more my scene. I didn’t realize how much I longed for space, grass, sunshine and the ability to drive my own car. I LOVE New York, I think it is one of the best cities in the world but not to live in, at least not for me. I got a job working in a multi-line showroom downtown in the fashion district and was on my way to building my career again. After working for almost 3 years for 8 different designers, I got the opportunity to open a US Showroom for a Danish women’s designer collection, Casch Copenhagen. It really was my dream job. I flew to Denmark and gave my business plan to the “suits” so to speak and they said yes! What an experience. I have since spent the last 5.5 years moving from Account Executive, to National Sales & Brand Manager to Director of Sales. I have weathered many highs and lows with this company. I loved loved loved my job. I put everything into it. I took an almost scientific approach to the business.  The fashion industry has too many showrooms, too many brands, too many designers etc. I knew the importance of being at the helm of a European indie brand and relished all the opportunities that came along with it.

Things have recently changed in my life. My scope has shifted. Maybe it is getting married, maybe it is the internal company struggle we went through these last 1.5 years or maybe it is the realization I need to move on to a new challenge. I am not sure but I will always believe working for Casch Copenhagen, Groa, Gro a Live and By Gro Abrahamsson changed my life. I will always be grateful. Thank you to those who remained constant, you gave me an experience unlike anything I thought I would have growing up in a small town in Wisconsin. So looking forward I move on to the next chapter.

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