Tag Archives: BUSINESS

Closet Construction.

15 Dec

Making a list for Christmas is really no different from what I go through every season when Fashion Week rears its gorgeous head.

I delightfully go to Style.com and watch the slide show images of each designer I covet and make mental and yes literal notes of what I would choose and fill my closet with.

A girl can dream right?On a side note, for this Holiday season if your budget is tight, find things you would love to buy for your loved ones and wrap them as promises for when times are not as tough. The thoughtfulness is the same whether it is physically there or not and it gives you a goal and the receiver something to look forward to.

Christmas in (fill in the month) perhaps?

Back to the point, I am compiling a style collage for my work with Kimberly Ovitz, an amazing designer that if you don’t know you need to and thus began my “LOVE list” for the Ready-to-Wear Spring 2011 collections.

If money were no object, I would construct a closet and fill it with these styles and then add to it for each new season from now till forever.

(Like KOD on Facebook)

So while I sit here staring out the window at a very dreary and cold day, my thoughts go to Springtime when the world warms up and our closets turn over and welcome back some color.

This is a list of my favorite styles coming hopefully to a boutique near you for Spring 2011. (February/March delivery.) Remember these choices are not necessarily my favorite designers but merely my Musts & Loves.

Luella says…Runway to Reality?

(all photos SOURCED from: www.style.com)

Designer: Vionnet

Designer: Miu Miu

Designer: Chloe

Designer: Rag & Bone

Designer: Ports 1961

Designer: Marchesa

Designer: YSL

Designer: Lanvin

Designer: Jill Stuart

Designer: Alberta Ferretti

Designer: Willow

Designer: Kimberly Ovitz

Designer: Preen

Designer: Diane Von Furstenberg

Designer: Alexander Wang

Designer: Donna Karan

Designer: Collette Dinnigan

Designer: Phillip Lim

Which style is your favorite? What personal projects do you love to do during the year?

I actually would love to know what you think , so VOTE in the comments section below.

A Century of Style.

4 Nov

Women’s Wear Daily is in all intents and purposes, the fashion bible. It is the eyes and ears of the fashion industry and has been known to launch careers with its features.

Working in the showroom, I looked forward to reading it every morning. WWD and a cup of coffee was the perfect start to my day.

It began in June of 1910 and this year, celebrates its 100th year Anniversary.

To celebrate, WWD did a beautiful 100 Remarkable Moments in Fashion pictorial and asked some of the world’s best designers to design a piece for a charity auction that runs now through November 18th.

I have listed some of the highlights below.

The pieces are haute couture, one of kind and made especially for this event.

We can bid or dream, can’t we?

(to BID click on the sketches to be directed to the auction website. Good Luck.)

Luella says…J’adore Couture.

“DREAM DRESS”

 

“COLLECTION SHIFT”

 

“TRENCH COAT”

 

“NAVAJO STYLE SWEATER DRESS”

 

“EVENING GOWN”

 

“CHANDELIER OUTFIT”

“BODYSUIT AND SKIRT”

 

“WOODSTOCK JACKET”

“HEAD TO TOE LOOK”

 

“PRIVE EVENING DRESS”

 

“100  BOWS DRESS”

 

“BEAUTY IN BLOOM ORIGINAL PAINTING”

“STYLIZED WAGONEER”


The art of couture is slowly dying out. In a world of instant gratification and economy shifts, it is becoming less practical no matter your status. If you have unlimited income, embrace your chance to own a part of history.

If you win the auction, plan a party and send me an invitation please.

Uncertainty is the New Black.

13 Oct

Life is challenging. It’s not always simple, explained, fair or honest. The human spirit is an amazing thing though. It rejuvenates, restores and reboots when we least expect it. Our experiences past and present set our course. Although sometimes it is difficult to deviate from the emotions that come along for the ride; believe that everything is happening for a reason.

I recently left my dream job. It had been 8 years of ups, downs and throughs but it was time to move on. I felt shattered, scared and insecure. I wasn’t used to idle time or having nothing to fix, sell or market. It was a hard time for me personally. I thought how am I going to survive in this job market? How are we going to afford our life on one salary? Where should I go from here? Why didn’t I choose a different industry when I was fresh out of college, unjaded and entry-level? (I could keep going but I digress)

The point of this is to tell you, FIRSTHAND, there is a light at the end of the proverbial tunnel. It doesn’t matter what your struggle is. Health, weight, broken hearts, friendships undone, unemployment or career changes, child stress, aging, loss or divorce; the solution is the same. Time. Self Belief. Positive Thinking (hard but important). Forgiveness.

I don’t have my new profession secured yet but I am on the verge. There are opportunities out there. You just have to be motivated enough to find them. For me, the unknown has become exciting instead of daunting. I am refreshed, inspired and renewed both creatively and personally. I have been able to take stock of what I DO have and who I get to share my life experiences with. I realize I am a millionaire in the people I call family and friends. We all are when we take the time to recognize it.

Patty Griffin sings in When it Don’t Come Easy,

“I don’t know nothing except change will come
Year after year what we do is undone
Time keeps moving from a crawl to a run
I wonder if we’re gonna ever get home

You’re out there walking down a highway
And all of the signs got blown away
Sometimes you wonder if you’re walking in the wrong direction

But if you break down
I’ll drive out and find you
If you forget my love
I’ll try to remind you
And stay by you when it don’t come easy”

Luella says…Advice Collected, now Shared

(Please note, I am 31 years old. This is advice I have been given, seen the fruits of or used myself. I am not an expert and this advice is NOT ground breaking. It has been out there for a long time, I am merely paying it forward.)

  

1. Job Searching guidelines.

 

  • Linkedin.com –Update and perfect your profile. Connect with as many colleagues as you can. Ask for recommendations, join industry groups and try to add some of the application plug-ins available for you.
  • Twitter – Join and start following major industry leaders. If you respect someone, see who they are following and do the same. Follow @tweetmyjobs for a HUGE database of relevant job opportunities that are listed in real time. Follow @tweetmyresume and ReTweet your information every 24 hours. Follow your industry job listing boards ie: @stylecareers, Follow @Keppie_Careers, @Betterjobsearch, @susanireland, @simplyhired and @jobfox for great articles relating to jobs, interviewing, salary negotiations and resumes.
  • Tell everyone. The majority of jobs are placed through Who you Know. I am not great at asking for help. Don’t be like me, do it anyway. You will be amazed at the amount of people who would LOVE to help you. Karma comes round circle.
  • Remember and repeat to yourself that a job is a just a job, it doesn’t define you as a person. It is just an addition to who you already are.
  • Research recruiters and have more than one working for you. Have faith in them but keep working independently as well.
  • Teach yourself a skill in your time off. I am learning Photoshop and launched this blog. It is helping me market myself beyond my resume.  
  • If you are in college or entry-level, don’t shrug off internships. Lauren Berger, Founder and CEO of Intern Queen is the resource to look into. You can also Follow her on Twitter at @InternQueen

 

2. Health guidelines

  •  Always get a second opinion  and seek out the right Doctor for YOU. Bedside manner and gut feeling are HUGELY important.
  • Read An Inconvenient Tumor by Christie Bishop. A hard but remarkable perspective/blog about cancer.
  • Embrace the option of  holistic medicine. I am a HUGE follower of www.EarthClinic.com which has wonderful household remedies for every ailment big to small.
  • Get it looked at. Period.
  • Follow @RealAge , @dermdoc  and @DaveZinczenko on Twitter
  • Parents check out my friend Vanessa’s HUGELY successful parenting blog www.radicalparenting.com and follow her on Facebook at www.facebook.com/Vanessavanpetten
  • Check your insurance to see if it covers things such as Chiropractic, Massage Therapy, Counseling, Acupuncture etc. If it does, take advantage of it.
  • If you are injured and recovering follow through with your Physical Therapy. There really is a right way to heal, we don’t stay 23 forever.
  • Go to the Dentist. Floss, you would be shocked at the amount of normal diseases that could be prevented if you flossed your teeth.
  • Excercise. You have the power, prove it.

 

3.  Love/Relationship/Friendship guidelines

  • After a break-up, don’t lament and only remember the good things. Live in the dislike category for a while. It helps you get a solid footing in which to move on from.
  • Cut your hair, rearrange your bedroom and start exercising. (you should be anyway, but it will make you feel beautiful)
  • If you are single go evenwhen you don’t feel like it. Changing up your schedule can bring the unexpected person into your life. (I met my husband at a bowling alley. If you know  me, this is shocking but I went anyway.)
  • Sometimes friendships have to take a time out. If they are worthy of the lifelong stamp, they will come back to be.
  • As the book says, be aware of the He/She is JUST not into me clause. It has happened to all of us.
  • Be rightful in knowing, relationships of any kind are a compromise. You can’t do all the work. It will eventually lead to disappointment.
  • The energy and positivity you put out, is what will come back to you.
  • Ladies don’t be afraid to make the first move. (I bit my pride problem and emailed my husband the next day after meeting him. Try it, trust me).
  • Realize fighting in some ways, is communication. Make sure to listen and be heard at the same time. It is an acquired skill, practice.

 

 The take away is this. Whatever it is you are struggling with remember it is temporary. This was hard for me to hear when I needed to but it does prove itself ten fold.

Uncertainty = bliss? I think so, the only way through it is through it.

Home Office sweet Home Office.

5 Oct

   

“Clean it up John.” – Anthony Kiedis      

My husband’s favorite band is Red Hot Chilli Peppers. On their album, Stadium Arcadium there is a song called Ready Made. Listen to it and let me know what you think. Although John Frusciante is “cleaning” it up musically we should still heed Anthony’s advice.   

 Ok, enough about music.    

A home is a respite but what if it is our office as well? A lot of us nowadays, myself included, fall into this category. If you’re job searching, studying, working from home or just surfing the web it is important to make the space, no matter the size, comfortable and organized. I think it helps breed creativity, passion and focus.   

    

       

The basics are a desk, chair, lamp, computer, an all in one printer/fax/scanner, paper, black ink pens, a storage shelf or tower, cork board for inspiration posts, a vase with some fresh flowers and an Ipod docking station. A desk can just be a desk but if you fill it with the right combination of interesting items/inspiring details, it could be the one thing that keeps you striving toward landing the job, finishing the project or finding the perfect pair of shoes.     

Less is more… always. Keep it clean, keep it organized and good things await you.     

Home Office sweet Home Office     

    

     

Crate and Barrel

 

Etsy

 

Pottery Barn

 

    

     

Terrain

 

Ballard Design

 

Horchow

 

    

     

CB2

 

Etsy

 

Etsy

 

    

   

Etsy

 

Etsy

 

Etsy

 

    

   

Etsy

 

Pottery Barn

 

Etsy

 

    

    

Terrain

 

World Market

 

Terrain

 

    

    

Etsy

 

Etsy

 

Etsy

 

Etsy

 

    

    

CB2

 

West Elm

 

The Container Store

 

    

    

Room and Board

 

Ballard Design

 

Overstock.com

 

    

   

Terrain

 

Unica Home

 

Pottery Barn

   

If you are struggling for inspiration, stop what you are doing and go for a walk or a lap around your house, exercise or read a book. (a real one) You would be surprised what a little fresh air can do to your perspective.   

Sadly, I heard about an old friend who passed away yesterday at the age of 31. Billy Joel was right, “Only the Good Die Young.” Hug your loved ones, be present and grateful.   

Related Articles   

  

An Introduction.

9 Sep

 

Welcome to Luella says. I have been meaning to get this up and running forever now but just couldn’t find the time. Ok, in truth I just got married and was my own wedding planner. Needless to say I was a bit busy. Anyway, it is a personal perspective on life and fashion. In order for that to make sense to those of you who don’t know me, read the introduction below and become acquainted. Everyone is an expert on their own life, I have been fortunate, through my professional career, to become an expert on fashion as well.

My mother always told me, “life is a series of choices” and so I followed that mantra and still do. When I graduated from college in 2001, I was a bit lost. Up until that point there was an unspoken formula to follow. Go to school, go to college, graduate and get a job. What no one tells you though, is just how difficult it is to find a job you are happy with and qualified for at the same time.  I had done well in college but the marketplace for new graduates in 2001 was terrible. I moved back home to Wisconsin from Arizona and needed guidance. What next? I was lucky to have a Mom who I considered a good barometer on life. She told me to make a wish list of my dream jobs and to think big. Life is about taking risks and I decided I was going to follow my heart. I went to task on my list, laughing a bit along the way figuring none of these organizations were even going to glance at my limited resume. Well I was wrong. Marie Claire magazine offered me a post-graduate internship to work underneath the Fashion Merchandising Editor in the sample closet. In actuality, I had to pay $600 for graduate credits to be able to work there for free. Somehow that didn’t seem right, but it was the push that got me to move to New York City and officially begin my foray into fashion.

I had never been to New York but it was on my “life list” and so like a scene out of Felicity, I flew there, took a taxi and when dropped off at the curb looked up and realized this is my life now, put your head down and make something of yourself. Everyone and I mean EVERYONE has to put their time in. I worked at Marie Claire for five months, even though originally I was supposed to work for three. I kept thinking I would weasel myself into the ranks here eventually. The issue was this job was for college credit which I didn’t need and didn’t pay a salary or offer benefits of any kind. (Sidebar…I did get to go the Christmas party at Tavern on the Green though which was an amazing experience.) Anyway, I was working 60 hours a week, LOVING my job and exposure to everything fashion but struggling to stay afloat monetarily in Manhattan. I was 22, young, passionate and desperate for a salaried job. Finally through a reference from the Accessories Editor at Marie Claire,  I got a job at Rafe New York as the Assistant to the Vice President and Sales and Marketing Director. I loved both of these jobs so much. I was exposed to everything imaginable because in essence that is New York living. After a year I decided I was not a New Yorker. I moved to Los Angeles, another destination on my “life list”. I was Coast surfing and landed in Beverly Hills on Almont Drive with my childhood best friend, Kelly.

LA was much more my scene. I didn’t realize how much I longed for space, grass, sunshine and the ability to drive my own car. I LOVE New York, I think it is one of the best cities in the world but not to live in, at least not for me. I got a job working in a multi-line showroom downtown in the fashion district and was on my way to building my career again. After working for almost 3 years for 8 different designers, I got the opportunity to open a US Showroom for a Danish women’s designer collection, Casch Copenhagen. It really was my dream job. I flew to Denmark and gave my business plan to the “suits” so to speak and they said yes! What an experience. I have since spent the last 5.5 years moving from Account Executive, to National Sales & Brand Manager to Director of Sales. I have weathered many highs and lows with this company. I loved loved loved my job. I put everything into it. I took an almost scientific approach to the business.  The fashion industry has too many showrooms, too many brands, too many designers etc. I knew the importance of being at the helm of a European indie brand and relished all the opportunities that came along with it.

Things have recently changed in my life. My scope has shifted. Maybe it is getting married, maybe it is the internal company struggle we went through these last 1.5 years or maybe it is the realization I need to move on to a new challenge. I am not sure but I will always believe working for Casch Copenhagen, Groa, Gro a Live and By Gro Abrahamsson changed my life. I will always be grateful. Thank you to those who remained constant, you gave me an experience unlike anything I thought I would have growing up in a small town in Wisconsin. So looking forward I move on to the next chapter.

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